Nina Purewal

Nina Purewal is a Canadian author, mindfulness educator and speaker, recognized for her work in mental wellness and mindfulness practices. Nina is the Founder of Pure Minds, a company that conducts mental wellness and mindfulness workshops for the corporate and public sector. She is the co-author of the international bestseller, Let That Sh*t Go, a no filter, practical approach on how to find peace of mind and happiness in the everyday.

Her book, Let That Sh*t Go, co-authored with Kate Petriw, has achieved international bestseller status, reflecting a substantial following among readers seeking mindfulness and stress reduction techniques. She has been featured in publications like goop, the Daily Mail and Refinery29.

Nina has been studying mindfulness for over 20 years and practicing meditation for over a decade. Nina faced an unexpected childhood tragedy that inspired her mindfulness journey over twenty years ago. After a successful career in sales and marketing, she took a year-long sabbatical to live in an ashram in Northern California, deepening her understanding of ancient wisdom and meditation practices.

She is the founder of Pure Minds Inc., a social enterprise focused on wellness, and serves as an Executive Grief Ambassador for the Seasons Centre for Grieving Children.

That blend of lived experience and formal study shapes everything Nina teaches: practical, judgment-free tools that fit into a busy modern life rather than asking people to escape it. Through Pure Minds, she has delivered mindfulness and meditation programs to organizations including Under Armour, Red Bull, Dyson, Deloitte and Mars Wrigley, helping thousands of employees build focus, manage stress and protect their mental health at work.

Let That Sh*t Go distills the same approach into a step-by-step path, moving readers through awareness, self-love, acceptance, perspective, authenticity and forgiveness. Rather than promising a quick fix, Nina and her co-author focus on letting go of negative self-talk, regrets about the past and anxiety about the future, the patterns that quietly drain everyday wellbeing.

On stage and in the boardroom, Nina is known for making mindfulness feel usable rather than abstract, delivered in a down-to-earth, relatable voice. She designs her keynotes and workshops around the realities of busy lives, deadlines, caregiving, constant notifications, and sends people away with a handful of techniques they can practice that same day. She focuses less on long, formal meditation and more on micro-practices, brief moments of awareness people can weave through an ordinary day, because those are the habits that actually stick.

Her reach now extends well beyond the boardroom. Nina creates kids' meditations and hosts a podcast, bringing the same calm, accessible approach to younger audiences and families, and Let That Sh*t Go itself offers more than a hundred practical tips spanning the racing mind, impostor syndrome, accepting what we can't control, and shifting perspective. Leaders at companies like Deloitte, Mars Wrigley and The Boston Beer Company credit her sessions with giving their teams a shared language and concrete tools during periods of real uncertainty.

Areas of focus: mindfulness and meditation, stress reduction, workplace and team wellbeing, building daily mental-health habits, and grief support.